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As with any mortgage marketing trend, funny mortgage memes offer mortgage brokers, loan officers, credit unions, banks and consumer direct lenders a method to create a broader audience in a way that feels natural to prospective home buyers. You will also appeal to different audiences with new home memes, mortgage memes, refinance memes, and of course loan officer memes or real estate memes (for your colleagues and referral partners to get a laugh as well!)
Be aware that advertising on social media sites and emails looks different for the mortgage industry than it does for other industries. For example, Facebook requires mortgage lenders to create a “Special Ad Audience” based on how the targets behave online, but not on factors like ZIP code or age.
Using a mortgage CRM created specifically for the mortgage industry to design and schedule engagement with your prospective borrowers can comply. Surefire, the best mortgage CRM, allows companies to require approval for social media posts and also tracks posts for auditing purposes, allowing leaders in mortgage lending to remain top of mind with their audience. And if memes turn out not to be a focus of your marketing strategy, compare Surefire’s professional content library to other marketing platforms (such as BNTouch) to see why it is the best choice for mortgage brokers and loan officers.
If you have a social media account, chances are you have seen a wide variety of memes shared by friends and family. These memes are cultural shorthand or sorts designed to emphasize a story or point in an often humorous way. Because of their popularity and the fact that many users are eager to share them with their followers, companies are utilizing memes in their marketing strategies. But can funny mortgage memes really make a difference? The fact is, if you choose or create the right loan officer meme or real estate meme, it could go viral, and you could have hundreds or thousands of potential new followers in no time at all.
Memes typically contain a culturally relevant image with the addition of text designed to convey the desired message. When creating a meme, you want an image that your target market will identify with immediately and then include relevant text that both fits the image and your desired marketing message.
In the mortgage industry, meme marketing is an essential element if you want to engage in social media and boost your followers. Memes can be a powerful tool that can help mortgage lenders:
When creating memes for mortgage marketing, there are three main types of memes to consider. It is important to create a mixture of these different meme types as part of your mortgage marketing strategy as they will appeal to different audiences and draw in different followers.
The loan process can be confusing and overwhelming for borrowers. By using a meme, you can address mortgage-specific terms or processes in a fun, yet educational manner that social media followers are more likely to engage with, understand, and remember than a blog post or educational post that is simply text. Here are some examples of educational memes.
Super Bowl 57 is in the books following a dramatic game between the Kansas City Chiefs and the Philadelphia Eagles and a headline-making half-time show by Rihanna and of course, the internet couldn't resist a barrage of memes about the evening.
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