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Make sure to give this page, or one of the insurance memes on it, a share with any of your family, friends, colleagues, or better yet your insurance agent – we are sure that everyone will get a good laugh.
Allison has worked in freelance positions focused around business development, PR, and marketing for 5 years prior to joining the Leadsurance team. Here Allison wears many hats in addition to her main role as business development manager.
You will find Allison writing on the blog, reaching out to customers, prospects, and media outlets or sometimes even helping out our customer success team on live chat and with support tickets.
Then, during the early years of this millennium, internet adoption grew from roughly half the population in the world’s developed countries to about 80 percent (and counting), according to the International Telecommunication Union.
With that digital media saturation, and the widespread cultural adoption of social media, came the internet meme. These tend to be little more than a familiar picture paired with a pithy phrase with the intent of a communicating a trend or idea.
“We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. ‘Mimeme’ comes from a suitable Greek root, but I want a monosyllable that sounds a bit like ‘gene’. I hope my classicist friends will forgive me if I abbreviate mimeme to meme.”
Today, well-written, creatively-packaged and smartly-distributed memes take on a life of their own, morphing as they travel the information superhighway from one person to the next. Because of the way an internet meme evolves over time, Dawkins has said that the best of them represent a variation of Darwin’s natural selection.
Memes that spoof mainstream advertisements, such as this one featuring “The Most Interesting Man in the World,” a concept that began as a commerical for Dos Equis beer, can do as much or more for brand awareness as the original ad.
David Duford is the owner and operator of BuyLifeInsuranceForBurial.com. He's helped over 1,500 people with their life insurance needs across the country. He is the author of 3 best selling insurance sales and marketing books, and helps insurance agents across the country help their clients with insurance needs.
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